Marketing Campaign

Colcom ZW

An integrated marketing campaign designed to strengthen Colcom ZW’s brand awareness and customer engagement within the Zimbabwean FMCG market.

New project marketing campaign

The problem

Colcom needed a locally relevant campaign that could balance brand awareness, audience engagement, and commercial objectives within realistic market conditions.

The opportunity

Increase brand awareness and audience engagement by combining strategic messaging, social media, promotional content, and targeted digital marketing into one integrated campaign. Strengthen Colcom ZW’s connection with Zimbabwean consumers through locally relevant digital content and engaging brand experiences.

My role

Digital Marketer & Campaign Strategist

Outcome

Developed a structured campaign strategy connecting audience insights, messaging, digital channels, creative content, promotional concepts, and budget allocation into one cohesive marketing plan.