Marketing Campaign
WaterWright Irrigation Campaign
An education-led campaign moving Zimbabwean farmers from flood irrigation to modern water-saving systems.
The problem
WaterWright Irrigation operates in Zimbabwe's agricultural sector, where farmers and estate managers face critical water management challenges. Many still use inefficient flood irrigation systems that waste water and increase operational costs. There's a clear need to reach these customers and educate them about modern irrigation solutions (Zimmatic, Netafim, Rain Bird).
The opportunity
Transform how Zimbabwean farmers discover and adopt modern irrigation technology moving them from costly, inefficient systems to water-saving solutions.
My role
Campaign strategy, educational content direction and creative development.