Marketing Campaign

Dandy ZW Campaign

Repositioning a heritage candy brand as a digitally dominant name for Gen Z and millennial consumers.

Dandy ZW Campaign marketing campaign

The problem

Dandy was losing relevance with younger audiences who live on digital platforms. With minimal social media presence, no interactive content strategy and scattered marketing efforts, the brand was invisible where it mattered most TikTok, Instagram and YouTube. Without measurable KPIs or a structured customer journey, marketing spend was inefficient.

The opportunity

This campaign repositions Dandy as a digitally dominant brand that captures Gen Z and millennial consumers. By leveraging viral platforms, user-generated content and influencer partnerships, we turn customers into brand advocates while driving measurable results.

My role

Paid social planning and management on Meta, promotional design for youth-focused initiatives, performance analysis and strategy refinement.