Marketing Campaign

Wisejet Cranes Campaign

A B2B digital visibility campaign for a crane hire business invisible in the channels its buyers use.

Wisejet Cranes Campaign marketing campaign

The problem

Wisejet Cranes has quality equipment and experienced operators, but potential clients can't find them online. B2B buyers construction project managers and procurement officers search Google, check LinkedIn and compare options digitally before making contact. Wisejet is invisible in these spaces, losing contracts to competitors with stronger digital presence.

The opportunity

Zimbabwe's construction and mining sectors are booming (35+ active projects, 100+ firms, 10 mining operations). There's existing demand for crane hire, but most competitors rely on outdated word-of-mouth marketing. This creates a first-mover advantage for Wisejet to dominate digital channels.

My role

Digital strategy, search visibility planning, B2B content and campaign direction.